Glendale emerges as a desert destination

azdad1978

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Maura J. Halpern
The Arizona Republic
Dec. 25, 2005 12:00 AM

In February 2008, a blimp will hover above Cardinals Stadium during the Super Bowl as viewers worldwide see the name Glendale on television.

Along with an international recognition, the blimp will symbolize Glendale's emergence out of the shadows of popular Valley destinations such as Phoenix and Scottsdale.

The ground shifted in Glendale three years ago when cotton fields made way for a world-class arena to house the NHL's Phoenix Coyotes. The construction signified changes for a city unknown to most outside of Arizona.



Over the past decade, infrastructure replaced farmland as city leaders and citizens aimed to transform the West Valley city into a destination and coveted place to live.

Progress is hard to miss from the Loop 101, where Glendale Arena stands near the new Cardinals Stadium and the beginnings of a futuristic "mini city" of entertainment. And a revitalized historic downtown boasts new events to bring visitors to its core.

Glendale Mayor Elaine Scruggs said that the turnaround began in the early 1990s, when officials partnered with residents to make improvements.

"We had never been the city with activities going on," said Scruggs, who helped Glendale form several citizen advisory commissions in the mid-1990s. "We needed to create reasons for people to visit and keep coming back."

So Glendale homed in on its historic downtown to improve the streetscape, bring in more shops, preserve and renovate historic buildings and develop family-friendly festivals such as Glendale Glitters and Fiesta Glendale to draw crowds.

Also in the early 1990s, upscale homes sprouted up in Glendale's Arrowhead Ranch, which has more $1 million homes than anywhere else in the Valley, according to a 2001 Arizona Republic analysis.

Completion of the Loop 101 segment from Northern Avenue to Interstate 10 in 2000 provided access into the West Valley and improvements to Grand Avenue will enhance entry to the Glendale's downtown.

"When you have projects going on in all parts of the city, it keeps a community vibrant and fiscally sound," Glendale City Manager Ed Beasley said.

At the cusp of Glendale's growing visibility is the new sports and entertainment district along Loop 101 and Glendale Avenue. Work is under way on Westgate, the cornerstone of this district that will have 6.5 million square feet of retail, restaurants, hotels, office and residential property.

"The rest of the Valley now realizes Glendale isn't a Podunk town," said Glendale resident John Edmonton, who serves on the city's citizen-run commissions. "We're coming into our own and it's about time."

This $850 million project brings more than myriad activities. The city of Glendale estimates Westgate will generate more than $100 million in sales tax revenue over 30 years.

And that doesn't include the nearby Zanjero Business Park, anchored by outdoors mega store Cabela's. Or the Cardinals Stadium, which will open in 2006. The $150 million stadium will host the 2008 Super Bowl and annual Fiesta Bowl, which will leave Tempe's Sun Devil Stadium.

Will Manley, Tempe city manager, said the city will miss the name recognition and media attention that accompany the sporting events.

"It had an enormous impact on our hotels, hospitality industry and downtown," he said. "Without a doubt, it will be a fond farewell."

Manley said the loss of such events is bittersweet because as one bowl departs, another will move in. Beginning in 2006, Tempe will host the Insight Bowl, which features a matchup between the Big 10 and Big 12.

"As people drive from Phoenix and East Valley to go to the games, they'll start to explore the West Valley," he said. "And that's a great thing."

More people are exploring Glendale's downtown, which contrasts the high-tech entertainment district with its tree-lined streets, redbrick sidewalks and small-town feel.

With the renovated Murphy Park as its backdrop, the city kicked off a new event in October to attract visitors to its core in the evenings. That Thursday Thing! offers entertainment, discounts and extended shopping hours.

The fall also brought the Catlin Court Historic District's first home tour, which drew more than 1,000 people inside the quaint bungalows of the city's earliest plotted neighborhood. And the city expects more than 325,000 visitors to this year's Glendale Glitters holiday lights display.

According to a 2003 study by the International Festivals and Event Association, Glendale's festivals generated more than $23 million in economic impact.

"These events have brought a new awareness and energy to show how magical our downtown is," tourism manager Lorraine Pino said. "The spotlight is on our city now and it's a wonderful thing."

Beasley said that the spotlight in 2008 from the Super Bowl will bring more than name recognition.

"Some said we'd never get a stadium or arena and that Cabela's could never happen on this side of town," Beasley said. "All of these things create a validation and when our residents see their tax dollars have been well used, it will bring a lot of satisfaction."


http://www.azcentral.com/community/glendale/articles/1225glspotlight25.html
 

BigRedRage

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good because i never hang with my good friends on the westside, it friggin sucks out there right now
 

Scott MS

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Seems a little blown out of proportion to me. I go to Coyotes games, but I don't do anything more in Glendale than get off the 101 at Glendale Ave. and then get right back on it to go home.

I think Westgate will be successful, but I doubt people will be drawn to other parts of Glendale outside of stadium area.
 

AzCards21

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Mesa is now looking to raise taxes just to exist. Tempe is willing to take the Insight bowl as compensation for the Fiesta?

Two groups of absolute morons trying to make the best of a losing situation.

Glendale kicked the snott out of what used to be some major players in the valley. And the Cards will laugh all the way. As well as their fans. I have no sympathy for them.
 

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Until the Cardinals and Yotes can become consistent winners, downtown Phx and Tempe will still be the Valleys sporting mechas. I always wished the Yotes and Cards stadiums would go in central/downtown Phx somewhere, I like having it all together. But perhaps this way the valley can have four major urban entertainment hubs (Phx, Tempe, Scottsdale, Glendale). Lets just all thank God that we'll never have to travel to the hell hole that is Mesa to see a sporting event.
 

vince56

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AzCards21 said:
Mesa is now looking to raise taxes just to exist. Tempe is willing to take the Insight bowl as compensation for the Fiesta?

Two groups of absolute morons trying to make the best of a losing situation.

Glendale kicked the snott out of what used to be some major players in the valley. And the Cards will laugh all the way. As well as their fans. I have no sympathy for them.

+1.

I couldn't have said it better myself. :thumbup:
 

football karma

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AzCards21 said:
Mesa is now looking to raise taxes just to exist.

The inevitable result of NIMBY-ism run rampant. A parcel of property bounded by two major freeways and a water treatment plant.

Perfect place for a stadium that gets used maybe 50 days a year. But the neighborhood to the south and Larue Gates gets all hung up about putting a stadium there and Mesa leadership (an oxymoron if there was one) caves.

Net result, Mesa's property taxes are going up.
 

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Interesting tidbit in todays Tribune comparing Sun Devil to the Glendale stadium as far as the Fiesta Bowl goes. One category was "Nearest Entertainment" For Sun Devil it was "Mill Ave, Tempe", for the Glendale Stadium it was "Mill Ave, Tempe"...made me chuckle
 

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Sour grapes is all I hear from most of you. I have seen the master model and stayed abreast of the plans, the Glendale entertainment district will by far blow anything, anywhere else in the valley away. Rome wasnt built in a day, of course there is "nothing" out there right now. Why build a bunch of entertainment venues and hotels to support the 40+ hockey games and limited number of concerts right now? By 2010 that place wont even be recognizable. Tempe will still be a cool place to hang out, neat to hit the cantina before college games, grab a steak at monti's after. The bottom line is this- all those supposed powerhouses of the east valley dropped the ball. They fiddle f'd around and Glendale siezed the moment by pulling the stops out and nailing the deal. I think its great that some people dont want to hang out over here. Its nice to go out for beers that arent outrageously over priced in some superficial meat market, where people drive their leased hummers from there apartments, sporting their boy band hair cuts and roxbury dance moves.

:wave:
 

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What I don't get is the whole east vs west or Glendale vs Tempe or Phoenix Scottsdale whatever. I love this whole community and I love the fact that each city has their own unique flair. I love the little shops in Glendale and the fact that they will become a destination spot. I love Phoenix and it's downtown big city feel. I love old town Scottsdale and even it's high end parts. I love Tempe and it's university feel and party atmostphere. I love Mesa.... well maybe I'm pushing it.. :wave:
 

az jam

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clif said:
What I don't get is the whole east vs west or Glendale vs Tempe or Phoenix Scottsdale whatever. I love this whole community and I love the fact that each city has their own unique flair. I love the little shops in Glendale and the fact that they will become a destination spot. I love Phoenix and it's downtown big city feel. I love old town Scottsdale and even it's high end parts. I love Tempe and it's university feel and party atmostphere. I love Mesa.... well maybe I'm pushing it.. :wave:

You should work for the chamber of commerce!! But truthfully that is one of the reasons that I retired here. Metro Phoenix and the state of Arizona have so much to offer. I sit in my patio every evening with my wife and a glass of wine, watch the spectacular sunsets, and toast our friends freezing their butts in Minneapolis:thumbup:
 

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azdad1978 said:
And that doesn't include the nearby Zanjero Business Park, anchored by outdoors mega store Cabela's. Or the Cardinals Stadium, which will open in 2006. The $150 million stadium will host the 2008 Super Bowl and annual Fiesta Bowl, which will leave Tempe's Sun Devil Stadium.
$150 MM? I thought that the stadium was more like $250 MM.
 

ajcardfan

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Cardsmasochist said:
azdad1978 said:
And that doesn't include the nearby Zanjero Business Park, anchored by outdoors mega store Cabela's. Or the Cardinals Stadium, which will open in 2006. The $150 million stadium will host the 2008 Super Bowl and annual Fiesta Bowl, which will leave Tempe's Sun Devil Stadium.
$150 MM? I thought that the stadium was more like $250 MM.

The stadium was actually budgeted at 370 million.
 

clif

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Cardsmasochist said:
azdad1978 said:
And that doesn't include the nearby Zanjero Business Park, anchored by outdoors mega store Cabela's. Or the Cardinals Stadium, which will open in 2006. The $150 million stadium will host the 2008 Super Bowl and annual Fiesta Bowl, which will leave Tempe's Sun Devil Stadium.
$150 MM? I thought that the stadium was more like $250 MM.

more like anywhere from $350 to $450 million depending on who you ask.
 

Rats

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I am a pretty serious fan and go to most of the Cards games but I think about the casual fan that will really only follow the Cards if they win. They will not go to Glendale to watch a game unless the Cards win there first 5 games and it is chic to go over there. The Yotes have found it very difficult to get a huge crowd over there in a very nice Arena. I have my doubts about Glendale as any kind of destination and I have driven around the area as I considered moving there when I came to the valley 4yrs ago. The schools there prevented such a move as they are inadequte by anyones standards. The politics of the day cost the Eastside the new areanas not anything that Glendale tells themselves they did. I feel as if the stadiums being built over in Glendale will continue to make the Cardinals and the Yotes second class citizens in most valley sportsfans minds. I think that sucks as the Cards needed with the new stadium, to have it help put them on par with the Dbacks and Suns in this town. They didn't do that. What Glendale did was get the Fiesta bowl, concerts and two teams that most valley sportsfans see as second rate. Until the teams win for several years and get the next generation interested in them there will be a lot of empty seats and convoys back to Tempe after major events to party. Glendale has very little to offer IMO.
 

ajcardfan

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Anyone who thinks Tempe, Mesa and Scottsdale are very special just hasn't traveled a lot. Glendale could easily be as entertaining in 10 years and surpass the East Valley as the place to go in 20.

Besides, most of us football fans could care less what's around the stadium. I never said, "Wow! After the Cards game I can hang out on Mill Ave!" The GAME is the attraction, not the city! They could've built it in Globe for all I care.
 

Cardsmasochist

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ajcardfan said:
Anyone who thinks Tempe, Mesa and Scottsdale are very special just hasn't traveled a lot. Glendale could easily be as entertaining in 10 years and surpass the East Valley as the place to go in 20.

Besides, most of us football fans could care less what's around the stadium. I never said, "Wow! After the Cards game I can hang out on Mill Ave!" The GAME is the attraction, not the city! They could've built it in Globe for all I care.

I agree. Us die-hards will go to the Cards games anywhere in the Valley. The rest will jump on the bandwagon once the team starts to win. They will go because of the team, not the town.
 

Rats

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Cardsmasochist said:
I agree. Us die-hards will go to the Cards games anywhere in the Valley. The rest will jump on the bandwagon once the team starts to win. They will go because of the team, not the town.
In some ways I might agree with these assessments however, the Arena had it been built in the East Valley you would have seen an estblished base of fans that would have gotten season tickets because they would not sweat there ass off the first 5 games of the year and because it is a new stadium. Having it over in the West Valley the casual fan will not attend much but would have in the east valley. Your right that we diehards will go where ever it is. I would have prefered it in Phx or Tempe. The politics prevented this. Nothing more.
 

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Rats said:
In some ways I might agree with these assessments however, the Arena had it been built in the East Valley you would have seen an estblished base of fans that would have gotten season tickets because they would not sweat there ass off the first 5 games of the year and because it is a new stadium. Having it over in the West Valley the casual fan will not attend much but would have in the east valley. Your right that we diehards will go where ever it is. I would have prefered it in Phx or Tempe. The politics prevented this. Nothing more.

I'm sorry Rats, but I don't get your logic. Are you suggesting that just because the stadium is in the West Valley somehow it is more likely to have less attendance? No matter where the stadium was someone was going to have to travel.
 

Rats

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clif said:
I'm sorry Rats, but I don't get your logic. Are you suggesting that just because the stadium is in the West Valley somehow it is more likely to have less attendance? No matter where the stadium was someone was going to have to travel.
The majority base of Season ticket holders has been from the east valley. There have been as many as 50k STH in any one season for the Cardinals. Alot of them gave them up because the team stunk. Alot gave them up because the stadium and the temperatures stunk. Now the majority of that 50k base will stay away because of the drive to Glendale. I would say a base of 25k diehards will go no matter what...that is about the same proportion the Yotes saw on there season tickets until there strike and things fell off the chart. If the team wins next year alot of single game tickets will be sold and the bandwagon crowd will go...if we lose it will be a morgue. That is why the Rams demanded 5 years of sellouts in order to go to StL. They knew that no one would support a team that lost all the time and came from the west coast. All of the West county crowd bought season tickets and made it chic to see the rams in a new stadium. They lost for 5 straight years and the place was a morgue but the owners already had there money in seat license and ST sales and got lucky enough to win a Super Bowl to cement there place in StL sports history. I think unless the Cards do that, this team gets less support for going to Glendale in the long haul.
 

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Rats said:
The majority base of Season ticket holders has been from the east valley. There have been as many as 50k STH in any one season for the Cardinals. Alot of them gave them up because the team stunk. Alot gave them up because the stadium and the temperatures stunk. Now the majority of that 50k base will stay away because of the drive to Glendale. I would say a base of 25k diehards will go no matter what...that is about the same proportion the Yotes saw on there season tickets until there strike and things fell off the chart. If the team wins next year alot of single game tickets will be sold and the bandwagon crowd will go...if we lose it will be a morgue. That is why the Rams demanded 5 years of sellouts in order to go to StL. They knew that no one would support a team that lost all the time and came from the west coast. All of the West county crowd bought season tickets and made it chic to see the rams in a new stadium. They lost for 5 straight years and the place was a morgue but the owners already had there money in seat license and ST sales and got lucky enough to win a Super Bowl to cement there place in StL sports history. I think unless the Cards do that, this team gets less support for going to Glendale in the long haul.

I can understand losing some STH from the east valley because of the drive (lame excuse in my book though), but you are selling the west valley short in terms of new STH that the cards can tap in to. Glendale is not just some backwoods town. There are plenty of people with the desire and money to be STHs. Thousands of people move to the valley every month and stats show that they are moving to the Westside. Glendale is in the middle of a major transformation.

You also really can't use the Yotes as an example because the league is just coming off a year long strike so off course sales would be down, but I bet if the team continues to win and once all the new revenue and what not comes on board it will be a whole new ballgame.
 

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I'm from the East Valley....and am actually glad they put the stadium where it is.

At first I thought going to Glendale would blow.......but after several trips to Glendale Arena, it is a very easy drive to get there. And that was always during a weekday night.

I always have a heck of a time with traffic going into Tempe. IMO, Tempe has the worst streets in America. I don't know why they refuse to fix them.......:shrug:

As if the closer parking and AC'd building weren't enough.....it is a lot less of a hassle to get to Glendale than it ever was for me to fight my way over to Tempe. :wave:
 

Rats

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clif said:
I can understand losing some STH from the east valley because of the drive (lame excuse in my book though), but you are selling the west valley short in terms of new STH that the cards can tap in to. Glendale is not just some backwoods town. There are plenty of people with the desire and money to be STHs. Thousands of people move to the valley every month and stats show that they are moving to the Westside. Glendale is in the middle of a major transformation.

You also really can't use the Yotes as an example because the league is just coming off a year long strike so off course sales would be down, but I bet if the team continues to win and once all the new revenue and what not comes on board it will be a whole new ballgame.
I hope that your right and I would think that it would still be several years off before the impact is seen overthere but it will be interesting to see how many more fans are drawn vs what is lost. It could end up a wash. And as far as Glendale not being a backwoods town, as of now, we will just agree to disagree. One constant is that things will always change.
 

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The Backasswards State that I Love

First off, I don't want you to think this is just hate-filled post, hatin' on Arizona. It's not. It's actually a post of EXTREME frustration.

My wife and I moved from Chicago to the Valley four years ago, and we've been enjoying the weather ever since. That's the reason we moved, and sadly there's not too many more positives to be found. It's funny, 'cause Arizona seems to be like a stubborn child, determined to make the same dumb mistakes the rest of the country has made in the past, rather than NOT making them and learning from others' mistakes.

One example of this is sports. Often, my wife and I wonder if the Valley really, truly WANTS to be a "major league city" and do what it takes to earn that status. It's getting old listening to people bitch about the price of tickets (which on average are considerably less than that of other cities) or the financing of the new Nest (financed by tourists and usage taxes). Ugh. Anyway, I won't get into that. I want to focus on the location selected for stadia as per the thread.

A little history lesson-- many of the rest of the country's sports teams fled their respective downtown areas in the 1960s for cookie cutter multi-purpose stadia and the "space" of the suburbs. This turned out to be a huge mistake. Nothing could replace being in the center of the city (resturants, clubs, additional entertainment, access, etc.) Well, a generation or two later, the exodus has reversed with nearly all the teams planting roots in the CITY. But not our beloved teams. http://www.arizonasportsfans.com/vb/images/smilies/confused.gif No, they are out in the middle of nowhere. Yippee! And worse yet, they are on the wrong side of town. Yeah, yeah, I know, the West Side is changing. Sure. Seriously, on average, which side has the disposable income to afford attending multiple contests? The East, clearly. So what does the mayor of Tempe, Scottsdale, the TSA, the Yotes, and Red Birds do? Move as far away from their financial base as possible. Hell, Glendale is a nice 70 minute FLIGHT from the Chandler-Gilbert area, which incidentally, is the fastest growing area in the COUNTRY (and there's money there)! Yep, the West SUBURBS now have pro football, the NHL, the Tostitos Bowl, the bloody SUPER BOWL!, final fours, you name it!!!

It makes absolutely no sense! Then again neither does building ELEVATED highways, tearing down homes in Ahwatukee, kicking out the Donald, or financing a "light rail system" that no one will use and will be lapped by buses, but hey, the weather rocks!

Spring training is just 2 months away!

Happy New Year to all!

http://www.arizonasportsfans.com/vb/images/smilies/iamwithstupid.gif
 

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