Glendale to vote on 12-story sports complex hotel

azdad1978

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Pat Flannery
The Arizona Republic
Apr. 4, 2005 06:03 PM

A national hotel developer plans to break ground this year on a 12-story Renaissance Hotel at Glendale's Westgate City Center, filling a crucial niche in the city's sports-and-entertainment complex and giving the West Valley a sorely needed luxury addition to its hospitality portfolio.

The plan, to be considered Tuesday by the Glendale City Council, calls for a privately financed 320-room boutique hotel and an adjacent city-owned conference center to be completed by September 2006, in time for the opening of the new Cardinals Stadium next door. The stadium is expected to host the national collegiate championship football game in January 2007 and an NFL Super Bowl in 2008.

Scott Tarwater, spokesman for Missouri-based John Q. Hammons Hotels Inc., pegged the hotel's cost at about $40 million, though Westgate developer Steve Ellman anticipated a cost of $50 million to $60 million.



An 80,000-square-foot conference center, which would be one of the Valley's largest, will be attached to the hotel. The center, whose cost is estimated in the $40 million range, will be financed primarily by the city, though Hammons tentatively has agreed to finance at least 25 percent of the debt service on the facility, Glendale City Manager Ed Beasley said.

Hammons, a publicly traded company that owns or manages more than 50 hotels in 22 states, will operate the hotel and conference center under Marriott's upscale Renaissance Hotels & Resorts brand, Tarwater said.

Ellman said he introduced Hammons to the project and the city three years ago, with talks ongoing since then.

"We're three years ahead of where we said we'd be on our first hotel," Ellman said. "This really sets the stage - it gives me a major competitive advantage in the West Valley."

Hammons also has committed to bring a second hotel to Westgate within two years, with an option for a third sometime in the future, Beasley said.

Litchfield Park's Wigwam Resort & Golf Club is the only other upscale west-side lodging accessible to the stadium and Glendale Arena. Hammons views that vacuum as an opportunity.

"With the upcoming stadium and the arena out there, and retail moving out that way . . . we think we'll be right in the path of growth," Tarwater said. John Q. Hammons, 86, the company's founder, has developed more than 150 hotels from the ground up and will use personal funds to develop the Glendale property, which will be managed by his company.

Like the sports facilities they will serve, the hotel and conference center will compete with downtown Phoenix for business. In recent months, Phoenix has discussed plans for a 1,000-room, publicly funded hotel and a 175- to 200-room, privately financed boutique hotel to complement Phoenix Civic Plaza's expansion for major convention business downtown.

Glendale hopes to snare a share of the meeting-and-convention business for the stadium/arena complex, with the hotel and conference center easily complementing the sports and entertainment activities at both venues.

Industry experts project an increase in local hotel occupancy during the coming year. The Spring 2005 Marcus & Millichap Hospitality Research Report projects 742 new hotel rooms being built in the Phoenix area during 2005, not including the Glendale facility.

One or two multilevel parking decks will accompany the 12-story hotel and conference center. The Arizona Sports and Tourism Authority and Global Spectrum, a company that will manage Cardinals Stadium, are in discussions with Glendale and Hammons about joint booking of stadium and conference-center events, such as trade shows, mid-size conventions, concerts and other major sporting activities.

"We think it makes our facility more attractive, and we think we make the hotel and conference center more attractive," sports authority President Ted Ferris said Monday. "We can drive business their way, and they can drive business our way."

The hotel's Marriott affiliation also will allow joint marketing for certain events with other Valley Marriott properties, officials said, notably Marriott's Desert Ridge Resort & Spa in north Phoenix.

The stadium itself has roughly 200,000 square feet of usable space for trade shows or conventions, Beasley said, which could be coupled with meeting rooms at the conference center to host major events.

Glendale also is considering the inclusion of a media center atop the conference center to house the city's cable-television operation, pressrooms for sporting events, a television studio for visiting media, and satellite uplink equipment for broadcasters covering events at the stadium or arena.

That facility could add 20,000 to 40,000 square feet to the size of the conference center, Ellman said.

"This makes it a full conference and sports center," Beasley said.

Deputy City Manager Art Lynch said the city would finance its share of the conference center's cost through bonding. The cost could go as high as $40 million, including parking facilities and other infrastructure. However, the city expects to recoup much of its expense through corresponding increases in various revenue streams, including city hotel-room and bed taxes, restaurant and bar taxes, parking revenues and sales taxes from spillover retail activity at Westgate.

The city also expects the new project to create 180 to 300 jobs, Lynch said.

Tarwater said the conference center is an important component of the deal for Hammons, because it will help the hotel attract large groups to the facility. Tarwater said the company's owner strongly believes in the future of the site, though he knows the area is not yet fully developed and "he well knows it may take a couple of years to perform to industry and financial standards."

It will be the first Hammons property in the Valley, though the company operates Tucson's Marriott University Park Hotel and the Holiday Inn Palo Verde at Tucson International Airport. Renaissance Hotels & Resorts also operates the Renaissance Scottsdale Resort.


http://www.azcentral.com/community/westvalley/articles/0404hotelwest-ON.html
 

NickelBack

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Who said there would be no development near the Sports Complex in Glendale??
 

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As much as I enjoy all of the cotton fields around the stadium site, we better see serious development to get a positive reaction from those reviewing the Super Bowl whenever we get it. 3-5 years isn't as much time as you might think to build an entertainment mecca around the mushroom, err, cactus?? Peyote maybe? Also the cost of providing the amenities to be used beyond the occasional BCS/playoff/Superbowl will be hard to swallow. Bring back the stadium tours of the 70s and 80s!!! An afterthought that may have previously been discussed, the infrastructure required for the number of restaraunts, bars, hotels, exocit dance clubs, etc, could take a few years in itself. I am sure we have no hope of docking cruise ships anywhere near the stadium site. Although, if we start dredging the canals from the Colorado River and extend it to the ocean, we could have our own Panama canal!! :D Gearge Dubbya's own job development program nearly equal to the Hoover Dam!! :thumbup: Just a thought, how many successful superbowls have been more than 20-30 miles from the majority of hotel rooms and entertainment? The ambiance and experience isn't the same as the old SDS experience where everything was within walking distance or a brief cab ride. And yes, they are talking 320 deluxe boutique rooms in three years is it? We just need to add about 5000 more. How many did Jacksonville have? I am grateful for the Cards own stadium that I will rarely see unless I am driving by it on my way to business in Surprise or Williams but wish it could have been downtown. And yes, I am one of those darn East valley fans!!

How wide in miles was the city of Jacksonville? I heard many complaints about the sprawling city with nothing to really do, unlike our beloved valley!!

Just my humble thoughts and opinions.

Matt
 
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NickelBack

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NFL_FAN said:
the cotton fields around the stadium site,

Yeah, I don't think the cotton field are going to be around much longer.
 
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azdad1978

azdad1978

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NFL_FAN said:
As much as I enjoy all of the cotton fields around the stadium site, we better see serious development to get a positive reaction from those reviewing the Super Bowl whenever we get it. 3-5 years isn't as much time as you might think to build an entertainment mecca around the mushroom, err, cactus?? Peyote maybe? Also the cost of providing the amenities to be used beyond the occasional BCS/playoff/Superbowl will be hard to swallow. Bring back the stadium tours of the 70s and 80s!!! An afterthought that may have previously been discussed, the infrastructure required for the number of restaraunts, bars, hotels, exocit dance clubs, etc, could take a few years in itself. I am sure we have no hope of docking cruise ships anywhere near the stadium site. Although, if we start dredging the canals from the Colorado River and extend it to the ocean, we could have our own Panama canal!! :D Gearge Dubbya's own job development program nearly equal to the Hoover Dam!! :thumbup: Just a thought, how many successful superbowls have been more than 20-30 miles from the majority of hotel rooms and entertainment? The ambiance and experience isn't the same as the old SDS experience where everything was within walking distance or a brief cab ride. And yes, they are talking 320 deluxe boutique rooms in three years is it? We just need to add about 5000 more. How many did Jacksonville have? I am grateful for the Cards own stadium that I will rarely see unless I am driving by it on my way to business in Surprise or Williams but wish it could have been downtown. And yes, I am one of those darn East valley fans!!

How wide in miles was the city of Jacksonville? I heard many complaints about the sprawling city with nothing to really do, unlike our beloved valley!!

Just my humble thoughts and opinions.

Matt

Its a shame that you're talking but you're not backing up any facts. Have you ever been to 75th to 83rd of Bell road? Cause the last time I checked there was 5 big hotels around that area and the fact thats only a 10-15 minute drive to the new stadium site using the Loop 101. There's more hotels in the Scottsdale area if thats not enough hotel for you. Just along the side of I-17 there's more hotel there too.
 

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Phoenix:

Greater Phoenix showcases an exceptional collection of hotels and resorts, providing more than 55,000 guestrooms that offer deluxe amenities and modern meeting facilities. From luxury world-class resorts to budget-friendly limited service hotels, Phoenix accommodations fit the bill for any type of meeting.

http://www.visitphoenix.com/listing...=12&sectionID=2&subSection=134&childsection=0



Jacksonville:

Whether visitors seek upscale resort settings, luxury downtown hotels, motels or cozy bed & breakfast inns, the area has lodging options to suit every need. Over 15,000 guest rooms are located conveniently in the downtown, beaches, resort and suburban areas. All facilities share the area's sun-drenched tropical climate and boast inviting southern hospitality.

http://www.jaxcvb.com/visiting_jax/accommodations.asp
 
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NFL_FAN

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azdad1978 said:
Its a shame that you're talking but you're not backing up any facts. Have you ever been to 75th to 83rd of Bell road? Cause the last time I checked there was 5 big hotels around that area and the fact thats only a 10-15 minute drive to the new stadium site using the Loop 101. There's more hotels in the Scottsdale area if thats not enough hotel for you. Just along the side of I-17 there's more hotel there too.

I was just adding my observations. I actually drive by the complex weekly going to a job site in Surprise. I have also gotten off the freeway and driven East on the closest offramp only to find fields upon fields until running into the 75th ave intersection that had a gas station. There is a farm immediately across from the Arena, apparently occupied currently. I went to the new Google Satellite maping site - Google Map and searched Peoria, AZ. Did see plenty of Sun City golf courses. Who-hoo!! There's some good times in Sun City!! ;) Didn't see the 5 major hotels you refer to but I didn't view all the way to down town Phoenix, however.

I am just being a smart a$$. I am jealous it is over on the west side!! I have no doubt everything will be done to make it a great experience I was just stating we are not close at this time.

Sorry to have hit a nerve! :)
 
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NickelBack

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NFL_FAN said:
Sorry to have hit a nerve! :)

I think he was just upset at you for posting things that were so clearly incorrect, that's all.
 

blindseyed

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NickelBack said:
I think he was just upset at you for posting things that were so clearly incorrect, that's all.
\

Incorrect or not, they're banking alot on something that just won't have what Tempe has....not in that short of time, I don't think ever. I love the stadium, I'm glad we have a new one but I agree with him that 3 yrears is not a very long time and to try and build something with an atmosphere in that amount of time is pushing it
 

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blindseyed said:
\

Incorrect or not, they're banking alot on something that just won't have what Tempe has....not in that short of time, I don't think ever. I love the stadium, I'm glad we have a new one but I agree with him that 3 yrears is not a very long time and to try and build something with an atmosphere in that amount of time is pushing it

Yeah, it's too bad the East Valley dropped the ball in such a big way on this whole thing, but I guess we'll just have to muddle our way through 'way out in Glendale'!
 

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NickelBack said:
Phoenix:

Greater Phoenix showcases an exceptional collection of hotels and resorts, providing more than 55,000 guestrooms that offer deluxe amenities and modern meeting facilities. From luxury world-class resorts to budget-friendly limited service hotels, Phoenix accommodations fit the bill for any type of meeting.

http://www.visitphoenix.com/listing...=12&sectionID=2&subSection=134&childsection=0



Jacksonville:

Whether visitors seek upscale resort settings, luxury downtown hotels, motels or cozy bed & breakfast inns, the area has lodging options to suit every need. Over 15,000 guest rooms are located conveniently in the downtown, beaches, resort and suburban areas. All facilities share the area's sun-drenched tropical climate and boast inviting southern hospitality.

http://www.jaxcvb.com/visiting_jax/accommodations.asp


I have no doubt that the Greater Phoenix area being Goodyear to Surprise to Carefree to Scottsdale to Mesa to Gilbert to Awhatukee has 55,000 rooms but just curious why Jacksonville was bashed so hard for not having hotel rooms and amenities which required them to provide cruise ships to meet the room requirement near the stadium if they had 15000 rooms? I heard similar negative statements from ESPN to Rome to the Xtra Sports boys basically stating the only reason they got the superbowl was because the NFL promised it if a new stadium was built but they felt Jacksonville should never get another. I can get quotes if needed. ;) Do you know what the NFL requires for rooms, etc? :shrug:

Just ignorant, clueless, fact lacking me!! :confused:
 

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WizardOfAz said:
Yeah, it's too bad the East Valley dropped the ball in such a big way on this whole thing, but I guess we'll just have to muddle our way through 'way out in Glendale'!

Yup, Bidwill, Mesa and Tempe got too greedy and Bidwill had to take the only viable last minute choice. Good for Glendale!
 

ajcardfan

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I agree that it would've helped if the Super Bowl was coming even just one or two years later. But, it's here, and hopefully they can make the area around the stadium up to snuff to get the game again, sooner rather than later.
 

Gee!

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Viva la Glendale!

Only one year left that I gotta go to that crap hole called Tempe.

:thumbup:
 

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