I don't believe it is hype. For many scouts he has consistently been in the convo of the top 5 CBs. His play this season put him behind Farley and Surtain. People have continued to question Surtain's athleticism similar to Horn. Horn's pro day is causing folks to review the gap between the two prospect s who are very similar. Farley having back surgery after missing games in 2019 due to back issues is causing teams to drop him a bit due to medical concerns. Greg Newsome II is the next CB people consider a 1st round option and is stylistically different than Surtain and Horn. He has "risen" because of a lack of starts prior to this year and really good film in 2020.