Football
Opinion by Greg Hansen : ASU's blunder is Stoops' gain
Opinion by Greg Hansen
Tucson, Arizona | Published: 12.18.2005
In the fifth year of his contract, fully deploying his hand-picked recruits for the first time, Arizona State's Dirk Koetter coached the Sun Devils to a 6-5 record.
As a working definition of coaching mediocrity — Koetter is 32-28 at ASU, earning $758,000 a year — he is to be awarded with more money (to perhaps $1 million annually) and more years on his contract.
You've got to wonder what rookie ASU athletic director Lisa Love and hand's-on school president Michael Crow were thinking.
They fell for the oldest ploy in the coaching manual, believing the overblown baloney that a coach who is about to enter the final years of his contract cannot effectively recruit. (High school kids, some of whom select a college based on the brand of shoes the school endorses, do not often think in long-range terms.)
Rather than implore their football staff to recruit with more diligence or, in effect, lose their jobs, the budget-crunched Sun Devils have instead tied themselves financially to a coach they no longer can afford to replace.
And the kicker is, Koetter's existing contract ran through 2007. More time? How about more wins first?
Upon hearing the happy news — more money, more time — Koetter told reporters, "I'll have our secretary fax this (news) to every Pac-10 team, so they can go back to telling our recruits it's too hot here."
On the recruiting trail, every college coach finds time to disclose some unpleasant tidbits about his competitors. It's too hot in Tempe. It's too cold at Wazzu. It's too wet at Oregon. You won't be able to afford a cheeseburger in the Bay Area. USC will not be able to keep Pete Carroll from returning to the NFL.
That's how it works. The savvy athletic directors are not fazed.
Why ASU has chosen to keep Koetter is its business. Why it will give him more money is everybody's business.
If Koetter becomes a $1 million coach, who isn't worth as much? Has the market gone that crazy?
On Friday, Colorado hired Boise State's Dan Hawkins to an excessive and somewhat troublesome contract that, much like Koetter's new deal, will serve to redefine the pay scale at similar midmarket football schools. Arizona, for example.
CU not only gave Hawkins $900,000 annually, but agreed to pay the $700,000 he owes Boise State for bolting his contract there. Before the deal could be completed, in good faith, Colorado was forced to produce a booster willing to pay $1.5 million toward construction of an indoor practice facility.
Additionally, Colorado will give Hawkins $100,000 for an appearance in any bowl game, $50,000 if his players behave like civilized humans, another $50,000 if they regularly attend class, and $100,000 if he performs a community outreach program.
All of that is in addition to $15,000 for moving expenses, $7,200 a year for an automobile, $4,800 a year for golf dues and $3,500 a year to purchase Nike merchandise.
The cost to play football, at all levels, continues to soar.
It's not much of a mystery that Koetter's contract paranoia was exacerbated by Mike Stoops' extraordinary recruiting success. How else could Koetter save face than to say he was recruiting with a contractual handicap.
Right. Stoops is coming off 3-8 seasons at a school (it's hot here, too) that has never gone to the Rose Bowl.
Ironically, it is Stoops who next year likely will owe Koetter a bit of gratitude.
If the progress in Arizona's program continues, both in its ongoing recruiting success and with the development of quarterback Willie Tuitama, the Wildcats appear in position to break .500 and play in their first bowl game since 1998.
At $650,000 per year in a league with Koetter making $1 million, Stoops clearly would be underpaid. Deserved or not, Koetter got himself a nice raise, and in doing so, gave Stoops the basis for some unusually strong contract leverage next year. What goes around comes around.