There are claims out there, unconfirmed, that BBB sold 5,000 shoes in the first 4 hours after the announcement. if so that's apparently almost 2.5 million so if true they'd be getting close to 2 million per year Lavar said he turned down from the major 3 shoe companies. Not saying I believe it, the reports seem to be based on the order # off the website but is not clear if that order number actually started at 0, and if it's just for sales of shoes, or for tshirts and hats which have been on sale there for awhile now.
Apparently you have to wait 6 months for the shoes, and the thinking is Lavar has to wait until he gets a preset amount of orders before he submits to whoever is going to make the shoes for him.
But if he really sold 5000 of those things in 4 hours I'm amazed.