Mark Cuban talks about ‘challenge’ of ratings being down, reaching young viewers

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Add on top of that that NBA teams tell fans through their actions they don't prioritize the regular season — what do you think the message of load management is (even if it's the right thing to do for player's health)? and it's not a shock to see ratings being down. Dallas Mavericks owner Mark Cuban talked about it with Brad Townsend of the Dallas Morning News.

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