Shake Shack Launches Order Kiosks To Eliminate Minimum Wage Workers
Fast food workers who enthusiastically joined the "fight for $15" are about to get the latest lesson in life's numerous ironies: Shake Shack has become the latest fast food purveyor to launch with order kiosks, which the company said will help it minimize its "largest P&L headwind": People.
"People are our most valuable asset...and our largest P&L headwind for the foreseeable future."
Of course, kiosks won't entirely eliminate restaurant staff: Shake Shack will still employ "hospitality" workers who will hang out in the dining area and make sure everything is okay with customers' food. At least until it finds the right robots to replace them too...
The real "minimum wage" is in fact zero.
Fast food workers who enthusiastically joined the "fight for $15" are about to get the latest lesson in life's numerous ironies: Shake Shack has become the latest fast food purveyor to launch with order kiosks, which the company said will help it minimize its "largest P&L headwind": People.
"People are our most valuable asset...and our largest P&L headwind for the foreseeable future."
Of course, kiosks won't entirely eliminate restaurant staff: Shake Shack will still employ "hospitality" workers who will hang out in the dining area and make sure everything is okay with customers' food. At least until it finds the right robots to replace them too...
The real "minimum wage" is in fact zero.