3/20/2006
BUDWEISER, BUD LIGHT SIGN ON AS EXCLUSIVE SPONSOR OF ARIZONA CARDINALS, NEW STADIUM THROUGH 2010
Arizona Cardinals
Press Release
ST. LOUIS (March 20, 2006) – Arizona Cardinals fans will step into a whole new world when the team’s new stadium opens for the start of the 2006 NFL season. However, one element will remain the same thanks to a five-year agreement announced today by Anheuser-Busch and the Arizona Cardinals. Budweiser and Bud Light will serve as the exclusive alcohol sponsor of the team, and the brands will have a major presence in the new Cardinals Stadium through 2010.
The popular “Budweiser Red Zone” will occupy a prominent position in the south end zone of the new stadium, marked by an 18-foot by 240-foot sign and flanked by two branded areas in the concourse. Budweiser will host the Red Zone during all Cardinals games. Lucky consumers 21 and over can win game tickets in a special section and win team merchandise through a sweepstakes held in conjunction with participating radio and retail partners.
Maybe it's the "special section". Pretty good seats!!