LoyaltyisaCurse
IF AND WHEN HEALTHY...
That is not the point, people who watch the game will have it on anyway. It's all about attacting viewers who do not watch the game and may leave the channel on after the show has concluded.
More people, more ratings, more advertising $$$$$ for the NFL the next season.
This is why this move to get a peice of the artist's revenue post SB is so outrageous.
Great minds think alike...at the same time!Their perogative, just like with commercials they air - is to target non football fans. Football fans are already watching, if they can get more non football fans to watch they make more money.
its like medical pot stores advertising to stoners. Stoners are coming anyway, advertise to the non stoners and reach new demographics instead.