It is.
A lot of people are going to dump this all on Kliff, and while he does have a large part of it, let's not forget the reality. These are professionals. These are not amateur athletes. Some of this is on the players. Some of this is on the players who are leaders. Peers have to hold each other accountable. So, if players aren't running routes like game reps, the QB needs to call that out. That is why he gets paid 250 mil. Some of it is on Keim. You can't be begging for guys to not retire and expect them to be 100% dedicated.