The Oklahoma City Thunder

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http://www.newsok.com/article/3272612

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Oklahoma City can run with it: Thunder will quickly become embraced


By Berry Tramel

The call came Saturday evening while driving the Northwest Passage through Watonga, returning from a Colorado vacation. KOCO's Mark Rodgers had reported the name of Oklahoma City's NBA franchise.
I was Thunderwhelmed.
But by the time we hit Yukon, Thunder had grown on me. I suspect it will grow on you, too, if that's indeed what our team will be christened by David Stern and Clay Bennett.
Half the fans will like it from the get-go — don't forget, Thunder won The Oklahoman's 64-name bracket in the spring, as voted by readers — and the other half will embrace it soon enough.
Most cities do. Can you name a fan base that despises its name, with the possible exception of Tampa Bay's Rays?
Most fans will be like my niece, who when first told of Thunder said, "Well, it's better than YardDawgz,” but who an hour later was gushing.
Everyone knows I was pulling for Thunderbirds, and the whole singular name thing is shaky. Magic, Jazz, Heat. A little too much World Football League for me.
I was hoping for a non-weather name. All weather names create negative images. No one is called the Clear Skies or the Balmy Temperatures. We don't need Gary England for a mascot.
Oklahomans focus way too much on what's wrong with their weather and not nearly enough on what's right. We've got mild winters and gorgeous autumns. Yes, the wind howls like a pack of hyenas and you can fry eggs on summer sidewalks, but you also can play golf about 300 days a year.
And Thunder is not indigenous to Oklahoma. Everyone has thunder, except maybe San Diego. I can personally attest to thunder rolling through Crested Butte in the last couple of days.
Something uniquely Oklahoman would have been cool.
But all that said, Thunder certainly is a marketable name.
A Days of Thunder theme. Garth Brooks' "The Thunder Rolls” as pre-game music, or better yet, as a victory chorus, like "New York, New York” at Yankee Stadium.
Mascots galore. Thor or Zeus, the gods of thunder. You want an animal? How about Thunderdog? Or make it a horse and call it Thunder Gulch, the 1995 Kentucky Derby who went off a 25-to-1 Thunderdog, long odds that the Thunder will know all about.
Better yet, create same crazy basketball character. Call him Chocolate Thunder, homage to old pro Darryl Dawkins. Heck, bring in Dawkins for a special promotion.
I told you this was growing on me.
The Ford Center can be the ThunderGround.
The team store can be ThunderWear, which will market Thundergarments.
Coach P.J. Carlesimo can be ThunderHead
The Oklahoma City basketball culture, which hopefully will go crazy, can be ThunderWorld.
Point guard Russell Westbrook can be ThunderHand.
The beers at ballgames can be ThunderWater.
Analysis of the payroll cap can be called ThunderFunded.
Headline writers will go bonkers. ThunderStatement after a big win. ThunderStand after a winning streak. Thunder Valley after a losing streak, with props to the Noble drag strip.
General manager Sam Presti signs a rotund power forward? He's Thunder Thighs. If the team isn't tough? Soft Thunderbelly. Team turmoil? Thunderstorm. When Kevin Durant leads a stunning playoff run? Thunderestimated.
OK. I'm getting silly. But if we can come up with that list in 30 minutes while dodging semis on Interstate 40, think what the creative crowd can accomplish. Heck, fear of Thunder even has its own phobia. Brontophobia is not as well-known as arachnophobia— I would have supported the Spiders and Dan Patrick's Durantulas — but is no small thing. My 2-year-old granddaughter doesn't like thunder, doesn't like it one bit. Now if we can just get the Lakers to feel the same.
 
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Dr. Jones

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That logo is very fruity. Did the owners in the MLS design that one?

Sorry, but the jersey's will not move.

Too bad the political police would not allow them to embrace their Native American or Cowboy Heritage. Might as well just call them the tornado's.
 

elindholm

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Just out of curiosity, why did you use apostrophes in the plurals "jersey's" and "tornado's," but not "owner's" and "polic'e"?
 

asudevil83

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Just out of curiosity, why did you use apostrophes in the plurals "jersey's" and "tornado's," but not "owner's" and "polic'e"?

hilarious

and i could have designed that logo in 10 minutes in illustrator.

looks like a few pieces of generic clip art pieced together.
 
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HooverDam

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That name is fine, but nothing great. I too dislike the singular names like Jazz/Heat/Magic. I think the author is right, Thunderbirds would've been cooler. Especially if the Thunderbird played a large part in the culture of their indigenous Indians. Plus then you could call them the T-Birds and have Danny Zuko be the mascot.
 

YouJustGotSUNSD

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Thunder is fine, but that design clearly does not sync with the art concepts that the rest of the NBA logos clearly follow

fail.
 

carey

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Awful, sounds like a WNBA team name. Almost as bad as Raptors or Grizzlies but not quite.
 

mjb21aztd

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Are we in the 70's because that is what year that logo looks from lol, kind of a cool name in picking the Thunder though.
 

Bayless2Budinger

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Thats not the real logo. They havent even made a logo yet. Just click on the image location and it shows its from yuku.
 

Dr. Jones

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Just out of curiosity, why did you use apostrophes in the plurals "jersey's" and "tornado's," but not "owner's" and "polic'e"?


Well..... Probably because I don't think before I type.
 

joshstmarie

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HAHahahaha that name is soooooooo WNBA. no wonder they didnt want to bring the "seattle storm" over.

Que failboat pic please.
 

Irish

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:bigyawn:


At least they aren't keeping a name that is obsolete. Does anyone think of Los Angeles as the location of a lot of lakes, which made sense when the Lakers were in Minnesota. When was the last time you heard about the great jazz clubs in Sat Lake City. ;)
 

devilalum

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:bigyawn:


At least they aren't keeping a name that is obsolete. Does anyone think of Los Angeles as the location of a lot of lakes, which made sense when the Lakers were in Minnesota. When was the last time you heard about the great jazz clubs in Sat Lake City. ;)

Lakers has to be the stupidest name in professional sports.

:yeahthat:
 

Bufalay

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Does Laker make sense for Minnesota? What is a Laker? Is it someone that hangs out at lakes?
 

Folster

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Does Laker make sense for Minnesota? What is a Laker? Is it someone that hangs out at lakes?

Or, Why are we called the Suns and not the Sun? We live in the Valley of the Sun. There is only one sun last time I checked.
 

Cheesewater

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There are a lot of lakes in Minnesota (it's called the Land of 10,000 lakes for a reason). A Laker is someone who hangs out at a lake I guess.

As for Suns...often any star central to a group of planets or stars is referred to as a sun.
 

Folster

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I really like the Thunder moniker. The possibilities are endless. AC DC - Thunderstruck", Garth Brooks - "Thunder Rolls". They'll play in the "Thunder"dome. We'll see how they execute the logo and uniforms. Congrats to OKC.
 

shazaam6

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Sounds like arena soccer team to me. The AC/DC song Thunderstruck is Majerle's signature song. Now that he'll be out there as a coach, I hope they play it during the game to pump up the defense the crowd.
 
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Cheesewater

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I really like the Thunder moniker. The possibilities are endless. AC DC - Thunderstruck", Garth Brooks - "Thunder Rolls". They'll play in the "Thunder"dome. We'll see how they execute the logo and uniforms. Congrats to OKC.

To me, this is exactly why it is crappy. All the work has already been done and it is nothing but cheesy.
 

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