I dont really consider Urban "media" he is the Cardinals insider and paid by the Cards and is supposed to report all of this stuff and anything that makes the players and the team look good IMO. I dont really think Fitz and Q do theirs for media attention but Urban is still there for their stuff.
You don't consider him media; I do. He's a reporter. Reporter = media. If anything, it's even moreso, because it's his JOB to report on the good things going on/make the Cards & players look good.
However with DD you could be right of course
Plus I don't know about you but I would rather make the money and pay the taxes than not make the money at all.
This wasn't up for debate. Of course I'd rather make the money.