The Walking Dead (AMC)

[Chaplin]

FYI



https://variety.com/2017/tv/news/walking-dead-season-7-ratings-1202012456/

Um, yes? My point still stands. The finale was the lowest in 4 years.

 

[BigRedRage]

Um, yes? My point still stands. The finale was the lowest in 4 years.

I am reading the season six finale had 14 million, vs season 7 finale having 15 million?

 

[Chaplin]

I am reading the season six finale had 14 million, vs season 7 finale having 15 million?

Where are you getting that? I'm seeing nearly 20 million total for the season 6 finale. Live viewership was at 14 million for 6, where it was at 11 for 7.

 

[JS22]

TWD has turned into Dexter for me. I am watching it just to see how it plays out.

It's tiring watching so many people make so many stupid decisions each episode.

 

[BigRedRage]

Where are you getting that? I'm seeing nearly 20 million total for the season 6 finale. Live viewership was at 14 million for 6, where it was at 11 for 7.

I didnt capture the link at the time.

The 14 million on season 6 might have been live vs season 7s 15 million is +7.

Why is so much attention placed on live viewership? In today's technology age IMO the +3 and +7 viewership is what counts, not live viewership. Especially when an annual sporting even like wrestle-mania is on at the same time along with other prime TV slots.

Personally, the vast majority of people I speak to that watch the show, watch it on DVR, not live.

IMO, only looking at the live ratings is lazy and it seems what 99% of the ratings articles online do for every show I look up for whatever reason.

 

[Chaplin]

Except it doesn't matter--there is still a 1:1 ratio. Just because you count Live +3 or +7 for one episode, doesn't mean any of the others didn't have it as well.

 

[Cheesebeef]

Except it doesn't matter--there is still a 1:1 ratio. Just because you count Live +3 or +7 for one episode, doesn't mean any of the others didn't have it as well.

how people don't get this point is beyond me.

besides... advertisers care MUCH MORE about live numbers and the demo. why? because the DVR eliminates the advertisements.

I just want the show to get better. the last season and a half have been atrocious.

 

[Cheesebeef]

I didnt capture the link at the time.

The 14 million on season 6 might have been live vs season 7s 15 million is +7.

Why is so much attention placed on live viewership? In today's technology age IMO the +3 and +7 viewership is what counts, not live viewership. Especially when an annual sporting even like wrestle-mania is on at the same time along with other prime TV slots.

Personally, the vast majority of people I speak to that watch the show, watch it on DVR, not live.

IMO, only looking at the live ratings is lazy and it seems what 99% of the ratings articles online do for every show I look up for whatever reason.

Sorry Red, but you literally don't know what you're talking about here. Your opinion is simply wrong... take it from the people who work on shows. Yes, TV is changing and the +3 and +7s are a factor, but the bottom line still as measurment in the industry really boils down to two things... the Live Number and the DEMO (where it was also down 20% to it's lowest level since Season 2).

 

[BigRedRage]

Sorry Red, but you literally don't know what you're talking about here. Your opinion is simply wrong... take it from the people who work on shows. Yes, TV is changing and the +3 and +7s are a factor, but the bottom line still as measurment in the industry really boils down to two things... the Live Number and the DEMO (where it was also down 20% to it's lowest level since Season 2).

I'm surprised the live number still has major importance but I guess for advertisement, that matters.

However if they are concerned about the live number, they could change the time slot and probably get far more viewership. Going toe to toe with SNF in the fall for example seems like a bad idea if your primary goal is live viewers.

I guess I kinda hope they sell the show to netflix anyway so I can binge it faster.

At some point I am going to rewatch this season in binge form and I bet it will be far more enjoyable.

In fact, I want to rewatch last season too.

 

[Chaplin]

I'm surprised the live number still has major importance but I guess for advertisement, that matters.

However if they are concerned about the live number, they could change the time slot and probably get far more viewership. Going toe to toe with SNF in the fall for example seems like a bad idea if your primary goal is live viewers.

I guess I kinda hope they sell the show to netflix anyway so I can binge it faster.

At some point I am going to rewatch this season in binge form and I bet it will be far more enjoyable.

In fact, I want to rewatch last season too.

I'm actually surprised you are surprised. The only significant money making mechanism in television is advertising.

 

[NJCardFan]

And how about Rick, a trained police officer, standing 2 feet away from Jadis, being unable to disarm her, yet every other member of Rick's group can overcome their adversarial counterparts?

You're assuming Rick has this training. I had this training 30 years ago when I was a part time cop and believe me, it's easier said than done. Also, Rick didn't have his weapon drawn while everyone else(who were able to overpower their garbage pail kids) and Jadis had him at an additional disadvantage of having the gun to the back of his head. Anyone who has any proficiency with a handgun would have a bullet in his head the moment he started to turn around. Also, you guys are trying to put real world thinking into fiction. Paraphrasing Jessica Rabbit, Rick isn't a bad decision maker, he's just written that way. That said, I thought the season finale was bland, even the fight scene. After the 1st episode of the season, the rest was boring as hell. And, as we all know, The War is coming and, as we all know, it's not going to get into full swing until next February. Right now, I too am now watching just to see how it plays out and that there really isn't anything else on TV that I like. If it weren't for Netflix I'd have completely ditched TV altogether. I've already cut my cable.

 

[Cheesebeef]

You're assuming Rick has this training. I had this training 30 years ago when I was a part time cop and believe me, it's easier said than done. Also, Rick didn't have his weapon drawn while everyone else(who were able to overpower their garbage pail kids) and Jadis had him at an additional disadvantage of having the gun to the back of his head. Anyone who has any proficiency with a handgun would have a bullet in his head the moment he started to turn around. Also, you guys are trying to put real world thinking into fiction. Paraphrasing Jessica Rabbit, Rick isn't a bad decision maker, he's just written that way.

that's why some of us are saying its bad writing.

Look... the challenge of writing is continually coming up with obstacles for your hero to overcome. the problem with this show is that a lot of the major obstacles to overcome come directly from the hero himself... and he usually gets out of it through the hand of god, not his own actions.

 

[Covert Rain]

Except the additional numbers are not just about DVR. A big chunk of those numbers are from streaming which in many cases make you watch commercials.

 

[Cheesebeef]

Except the additional numbers are not just about DVR. A big chunk of those numbers are from streaming which in many cases make you watch commercials.

okay. you're right. you know more about how my industry works and why and what measure of ratings are more important than the others.

 

[Covert Rain]

okay. you're right. you know more about how my industry works and why and what measure of ratings are more important than the others.

Dude I know you have a wood for hating on the show right now but listen to what I said. I never disagreed with anything said above about advertising dollars being more important. I was pointing out that a big chunk of post live viewership comes from streaming which in fact makes advertising revenue.

My sister in law works in advertising and has done work for every big studio and network creating advertising campaigns. So I don't claim to know more than you about your industry. I acknowledge that she knows about that aspect of the industry and respect her opinion. It's not about disrespecting your opinion. I respect your opinion.

Still love ya Cheese!

 

[Chaplin]

Except the additional numbers are not just about DVR. A big chunk of those numbers are from streaming which in many cases make you watch commercials.

...and this is exactly where my role in the industry lies.

Yes, you are correct--there are streaming numbers. But you are dead wrong that they are a "big chunk". Streaming makes virtually no money, and in many cases is actually a negative. Things are starting to finally trend upward, but there is a LOONG way to go before streaming becomes even remotely relevant to advertisers.

 

[Covert Rain]

...and this is exactly where my role in the industry lies.

Yes, you are correct--there are streaming numbers. But you are dead wrong that they are a "big chunk". Streaming makes virtually no money, and in many cases is actually a negative. Things are starting to finally trend upward, but there is a LOONG way to go before streaming becomes even remotely relevant to advertisers.

No doubt they have a long way to go. Here is a great analysis of TV revenue growth. Some interesting stuff.

http://www.pwc.com/gx/en/entertainment-media/pdf/tv-advertising-outlook-article.pdf

DVR sales are flat and no longer growing while streaming devices or watching on devices does.

http://www.indiewire.com/2016/09/dv...-demand-streaming-commercials-1201723492/amp/

 

[Chaplin]

No doubt they have a long way to go. Here is a great analysis of TV revenue growth. Some interesting stuff.

http://www.pwc.com/gx/en/entertainment-media/pdf/tv-advertising-outlook-article.pdf

DVR sales are flat and no longer growing while streaming devices or watching on devices does.

http://www.indiewire.com/2016/09/dv...-demand-streaming-commercials-1201723492/amp/

Cord cutting is definitely on the upswing, but that's a different animal--it doesn't affect advertising other than creating new possible streams. No doubt they WILL make money in the future, but it isn't happening yet. Right now, online/mobile video is more for marketing the linear channels more than being a stand-on-your-own revenue stream.

CBS, for example, is trying to be a forerunner of the whole industry, the problem is that not only is CBS's audience NOT alternative viewing users but even cord cutters see the writing on the wall--you're NOT going to pay $5 for each of the 50 channels you want. CBS thinks Star Trek (and to a lesser extent The Good Fight) will make them major players. The industry, though, isn't even taking them seriously. They are much more interested in the Netflix model, but of course Netflix has MUCH more content and has deals with almost everyone EXCEPT CBS (and now CW).

 

[Covert Rain]

CBS, for example, is trying to be a forerunner of the whole industry, the problem is that not only is CBS's audience NOT alternative viewing users but even cord cutters see the writing on the wall--you're NOT going to pay $5 for each of the 50 channels you want. CBS thinks Star Trek (and to a lesser extent The Good Fight) will make them major players. The industry, though, isn't even taking them seriously. They are much more interested in the Netflix model, but of course Netflix has MUCH more content and has deals with almost everyone EXCEPT CBS (and now CW).

I will have to find it but I just read an article that basically is looking at another angle of streaming. It was talking about how streaming services like Vue, SlingTV etc. are more and more looking like old cable bundles. That isn't a good trend either.

 

[chickenhead]

As I read this thread I'm frequently reminded of an interview Michael Mann gave years ago in which he mentions viewers' expertise in visual storytelling ("that's their environment") through watching 44 hours per week. Specifically he was talking about how he had to keep in mind their familiarity with suspense-generating devices and how he could occasionally confound them.

Just trying to bridge the gap between the writers and viewers in this thread...

 

[slinslin]

In the Walking Dead:

- it is always spring or summer
- it never rains
- it is never freezing

 

[Covert Rain]

In the Walking Dead:

- it is always spring or summer
- it never rains
- it is never freezing

They film in Georgia right? I wouldn't expect to see an episode in a blizzard. Although, I admit, that would be kind of cool to switch up the scenery once in a while.

 

[BigRedRage]

They film in Georgia right? I wouldn't expect to see an episode in a blizzard. Although, I admit, that would be kind of cool to switch up the scenery once in a while.

They do and are technically in VA right now for the shows premise. I remember a season shift after hershels farm but after that, it hasnt really happened.

Dont really care though.

 

[Covert Rain]

They do and are technically in VA right now for the shows premise. I remember a season shift after hershels farm but after that, it hasnt really happened.

Dont really care though.

Yeah it's not a deal breaker for me either I am just saying though a change of scenery would be a good thing once in a while.

 

[BigRedRage]

Yeah it's not a deal breaker for me either I am just saying though a change of scenery would be a good thing once in a while.

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