That 2012 year was an arbitrary date chosen in a previous example. Not sure why you keep bringing that up.
The point is, the studio DOES NOT MAKE MILLIONS OF DOLLARS OFF OF VIDEO ON THE INTERNET. People just don't get it. They LOSE money on the internet.
If it is so easy, as all of the writers (and the laymen who have no clue what's going on) to just write a blank check saying "ok, the writers get x% of whatever profits we get", why isn't it done yet?
Everyone's answer obviously is because the studios are a-holes and stubborn. That's just a convenient answer that has no basis in fact, because nobody knows the legal and financial ramifications of such a contract.
The writers get barely anything for downloads. Right. Well, guess what? The STUDIOS barely get anything for downloads either. The studios don't make a profit from it--the writers do, regardless of how little they get.
DVD is a lot different because there is A LOT more money flowing in that industry than in the web.
There's a reason why the unions need to make contracts that aren't 20 years long. Inflation and a changing industry are reasons to have shorter contract lengths. Right now, in 2007, is just really bad timing for this. There is no money for the writers in new media right now, just like there is no money for actors, directors and producers in new media, let alone the studios. The studio loses money DAILY in online viewership, but they do it in the hopes of getting more people to tune-in on-air, because that's where the real money is--for the writers as well.
I know I'm by myself on this one, and people keep attacking me as being without "logic", so this will be the last (again) that I speak of it. Nobody is either a) going to understand, or b) agree with me all of a sudden, so I'm not going to bother anymore.