BC867
Long time Phoenician!
In marketing, the less syllables the better. Especially when it is a direct take-off on Hack-a-Shaq. It wasn't Hack-an-O'Neal.I seriously don't get everybody going with Hack-a-Dwight. Hack-a-Howard works so much better alliteration-wise.
This reminds me of the prof who told his student, Sharon Sherman, "Your name is alliterate."
Afterwards, her friends asked her why she looked so depressed. She answered, "He called me illiterate."