Live, Die, Repeat (formerly Edge of Tomorrow)

[Chaplin]

The movie will do well on home video.

 

[Dback Jon]

Great write up!!

http://www.businessinsider.com/why-did-the-edge-of-tomorrow-bomb-2014-6


And brings up the Groundhog Day similarity

 

[Covert Rain]

Says here they invested over $100 million in marketing on top of the $178 Million:

http://www.hollywoodreporter.com/news/tom-cruise-s-edge-tomorrow-707437

Definitely conflicting numbers but boxoffice.com has a good reputation. I don't know about hollywoodreporter.com. Either way it still would net a profit and that's not including home video sales.

 

[Cheesebeef]

According to boxoffice.com the total budget including P&A was $225,000,000.

there's no way the P&A was only 50 million for what they hoped was a huge summer tentpole. That usually runs about 75-100 million.

See DBackJon's post for proof of that (which is really the standard)

The movie has a worldwide gross of $363,880,222. That's not including home sales yet either.

It didn't make it's budget back DOMESTICALLY but overall the movie looks like it's going to be very profitable. $138 million plus whatever they make in home movie sales.

That's not how it really works for the studio. I used to think the same thing, but I've become friends with people in distribution at major studios and let me tell you... that AIN'T how it works at all. The above assumes the Studio recoups ALL the grosses of the movie, but reality is the bulk of what a studio gets back from a movie comes from domestic gross, and even that is usually about 55% of the domestic gross, rest goes to the theaters. And it gets a much, MUCH smaller percentage back from foreign sales (usually about 15% of the gross). Right there you're talking about an outlay of about 278 million for a return of... 55,000,000 (55% of the domestic gross) plus 40,000,000 (15% of the foreign gross) to get the studio a total return theatrically of...

95,000,000... on a movie they financed for 278 million. Even at your number at 225,000,000, that's still terrible and DVD/ON Demand sales can't even come to close to pushing that to even breaking even, much less making a profit.

I don't think the Studio is crying about that.

if you think the studio isn't crying about the above, I think you're sadly mistaken.

 

[Cheesebeef]

Definitely conflicting numbers but boxoffice.com has a good reputation. I don't know about hollywoodreporter.com. Either way it still would net a profit and that's not including home video sales.

hollywood reporter is literally the paper of record in the business. And there's no way it still netted a profit. see above for why not.

 

[Stout]

Example: My brother REFUSES to go see any Tom Hanks movie anymore because of his "politics" I'm like wow that's so dumb bro, he still makes awesome movies and he's still a phenomenal actor. I just dont get that mentality. This person doesn't think exactly like I do or believe what I do so I wont watch their movies. Seems like a very un-American idea if you ask me...

Yeah, if I chose not to watch a movie based on an actor's politics, I'd probably never see another movie. A ton of Hollywood celebs are buddy-buddy with frickin' Hugo Chavez, but I still watch their movies.

 

[Cheesebeef]

Yeah, if I chose not to watch a movie based on an actor's politics, I'd probably never see another movie. A ton of Hollywood celebs are buddy-buddy with frickin' Hugo Chavez, but I still watch their movies.

agreed. I know Mel Gibson hates him some Jews something fierce, but damn if I wasn't gonna go see Apocalypto in the theaters.

 

[Covert Rain]

DVD/ON Demand sales can't even come to close to pushing that to even breaking even, much less making a profit.

That doesn't make much sense. I mean it's going to cost them a ton of money to rebrand. If the movie was already going to be a net loss and there is no chance that video and demand sales could have a major impact, they wouldn't be rebranding it. It would just result in a larger loss.

Something doesn't add up here unless the Studios brass and bean counters are trying to put themselves out of job.

 

[Shaggy]

According to boxoffice.com the total budget including P&A was $225,000,000. The movie has a worldwide gross of $363,880,222. That's not including home sales yet either.

It didn't make it's budget back DOMESTICALLY but overall the movie looks like it's going to be very profitable. $138 million plus whatever they make in home movie sales. I don't think the Studio is crying about that. Although, I am sure they had higher expectations.

It had great reviews and was an great movie. It kills me to see how fickle our society has become by letting some stupid coach jumping incident or his weird religion turn them off from a great movie. That's the only thing I can think of because almost everybody I know who went to see this loved it. The critics loved it.

Coach jumping incident?

 

[Covert Rain]

Coach jumping incident?

Google it. After his Oprah couch jumping incident the media went on a smear campaign and way overreacted. People jumped on the bandwagon like sheep. It was the start of his downward spiral. Tom Cruise followed that up by firing his publicist, giving a few whackadoodle interviews and his journey to the darkside was complete. Now factor in recent revelation about his religion and marriage......I am shocked the dude has managed to survive as well as he has.

IMO the majority of celebrities going through that much turmoil would have folded their tents long ago.

 

[Dback Jon]

Google it. After his Oprah coach jumping incident the media went on a smear campaign and way overreacted. People jumped on the bandwagon like sheep. It was the start of his downward spiral. Tom Cruise followed that up by firing his publicist, giving a few whackadoodle interviews and his journey to the darkside was complete. Now factor in recent revelation about his religion and marriage......I am shocked the dude has managed to survive as well as he has.

IMO the majority of celebrities going through that much turmoil would have folded their tents long ago.

Couch-jumping

 

[Covert Rain]

Coach jumping incident?

Couch-jumping

Dear lord I am slow today. Fixed that. That might have been an entirely different level of bad publicity for old Tom.



That's what happens when you get about 4 hours sleep. Sheesh!

 

[Cheesebeef]

That doesn't make much sense. I mean it's going to cost them a ton of money to rebrand. If the movie was already going to be a net loss and there is no chance that video and demand sales could have a major impact, they wouldn't be rebranding it. It would just result in a larger loss.

Something doesn't add up here unless the Studios brass and bean counters are trying to put themselves out of job.

why is it going to cost them a ton of money to rebrand? marketing on the home video market is a drop in the bucket compared to theatrical marketing. and it's not like they're recalling all the DVD covers with the old title because they never existed in the first place. my guess is when they loss how poorly the movie did (in relation to it's budget), they immediately started talking rebrand for DVD and thus acted accordingly in their marketing.

 

[Covert Rain]

why is it going to cost them a ton of money to rebrand? marketing on the home video market is a drop in the bucket compared to theatrical marketing. and it's not like they're recalling all the DVD covers with the old title because they never existed in the first place. my guess is when they loss how poorly the movie did (in relation to it's budget), they immediately started talking rebrand for DVD and thus acted accordingly in their marketing.

You don't think they are going to do some extra marketing "awareness" to ensure that people know it's the same movie that they had seen in the theaters? Plus, if I am not mistaken there were already posters and merchandise I had seen. My father-in-law does marketing design and printing and they send out all kinds of "copy" to him months in advance and it's costly to make those changes.

You might be right that it's financially a drop in the bucket compared to overall costs but the math still looks very fuzzy to me if it's already in the RED.

The movie business is strange animal.

 

[MadCardDisease]

LOL

Warner Bros. still not sure what they want to call this.

...

Now it is Live, Die, Repeat

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Wow! What an incredibly stupid title. Should have left it the same.

 

[Covert Rain]

Wow! What an incredibly stupid title. Should have left it the same.

It is incredibly stupid. I didn't even get a chance to comment on that but I am with you. They couldn't have thought of something better?

There are some very smart and inventive people in this very forum. I bet they could come up with a better title.

"Infinite Tomorrow"
"Echo Day"

Those are not very good but you get the idea. They could have come up with something more inventive. I mean I get trying to "simplify" the title so people understand what they are seeing but I am pretty sure that title at the box office wouldn't have made a big difference at the box office.

I think Cheesebeef said it above...the previews were horrible and didn't do it any justice.

 

[MadCardDisease]

It is incredibly stupid. I didn't even get a chance to comment on that but I am with you. They couldn't have thought of something better?

There are some very smart and inventive people in this very forum. I bet they could come up with a better title.

"Infinite Tomorrow"
"Echo Day"

Those are not very good but you get the idea. They could have come up with something more inventive. I mean I get trying to "simplify" the title so people understand what they are seeing but I am pretty sure that title at the box office wouldn't have made a big difference at the box office.

I think Cheesebeef said it above...the previews were horrible and didn't do it any justice.

"Live, Die, Repeat" sounds like a really bad James Bond knockoff. I guess they are trying to market this movie to idiots now.

I mean really, who goes to see a movie because of the title? "Gravity" brought in a ton of money last year and they didn't have to rename it "Stuck in Space". LOL

 

[Chaplin]

Live. Die. Repeat. was the film's tagline from the very beginning. Not such a stretch.

 

[Stout]

Why didn't they just stick with "All You Need Is Kill?" Sounds good to me.

 

[Brian in Mesa]

Why didn't they just stick with "All You Need Is Kill?" Sounds good to me.

 

[Shaggy]

How do you guys know they are changing the title? Just from the IMDB page on it? It looks like they put in the tag line of the movie instead of the title itself. Doesn't tell me that they are changing the name. Any news reports on that?

 

[MadCardDisease]

Live. Die. Repeat. was the film's tagline from the very beginning. Not such a stretch.

I have no problem with it as a tag line where it actually makes sense. However to rename you movie that just seems incredibly stupid. If they think that renaming this movie will make any difference I think they are setting themselves up to be very disappointed.

Someone is trying to save their job and is just grasping at straws.

 

[Brian in Mesa]

How do you guys know they are changing the title? Just from the IMDB page on it? It looks like they put in the tag line of the movie instead of the title itself. Doesn't tell me that they are changing the name. Any news reports on that?

Tom Cruise’s ‘Edge of Tomorrow’ Gets Repositioned as ‘Live Die Repeat’ on Home Video

http://variety.com/2014/film/news/t...-as-live-die-repeat-on-home-video-1201283383/

‘Edge Of Tomorrow’ Is Getting A Title Change For Blu-Ray

http://www.mtv.com/news/1900460/edge-of-tomorrow-new-title/

Tom Cruise Film Edge Of Tomorrow "Renamed" For DVD

https://uk.yahoo.com/movies/warner-bros-renames-edge-of-tomorrow-on-us-dvd-cover-94808553491.html

 

[Cheesebeef]

I have no problem with it as a tag line where it actually makes sense. However to rename you movie that just seems incredibly stupid. If they think that renaming this movie will make any difference I think they are setting themselves up to be very disappointed.

Someone is trying to save their job and is just grasping at straws.

bingo... or those marketing people responsible for the title were fired and this is the new people bold and fresh idea!

 

[Shaggy]

I liked edge of tomorrow. Nothing wrong with that title at all.