Joe Mama said:This makes a little bit of sense, but I still think it has more to do with the quality of play in the NBA than marketing. Besides, LeBron James is probably the last person you would want to use as an example. Even though he came straight from high school he is probably the biggest name to come into the NBA since Shaquille O'Neal.
Joe Mama
I agree that LeBron is a worst-case scenario for the proposed rule, because the NBA had little to gain from his going to college, and a great deal of revenue to lose. If there's a benefit from publicity, it will come from second-tier stars like J.R. Smith and Shaun Livingston.
But then, I think the new rule is a mistake for the NBA as well as the players. If the concern is talent and allowing players to develop, the real solution is to set up a development league (aka minor league). But Stern seems to be obsessed with protecting the NCAA's turf.