Maybe by running the least effective passing scheme in K1s career.
Or when he calls 2&19 draw plays or 3&21 trick plays.
Quantify "least effective"?
Kyler was 12th in EPA per pass after being 27th last year, 28th the year before, I can't find older data.
I think Kyler misses a lot of opportunities with poor recognition and poor throws, but this scheme makes what he does do efficient.
His two previous years were also worse for yards per game. And while his YPA sucks vs the rest of the league it was actually his joint 2nd highest of his career.