Other than the fact that I see "the most NFL-ready" college QB to ever come out of school, being provided chances he has yet to earn, when the team is presented with a crystal clear and better immediate alternative...
It's my opinion and of course, I could be dead wrong... But my hunch is that if you were to get Whiz in a confidential, off-camera/mic moment, I think he might tell you that he believes Kurt is indeed the better QB and the one who offers the best potential this season. In fact, I would go so far as to suggest that if you asked players such as Fitz, Q and others, they would tell you the same...
PS: I have little doubt that the Bidwills "know" that a winning record is the best marketing... However, "knowing" it, and making it happen are two very different things... No doubt we have no reason to doubt that Bidwills and their ability to execute due to the tremendous amount of success they've provided the team and the valley over the last 17 years or so...