Yeah small revenue miss, but a beat on earnings and the all important DAU for social media companies.
Profits down 21% YOY and EPS down 18% YOY seems significant. Total costs and expenses were up 31% too. I haven't seen anything other than numbers yet so maybe they have a good explanation to the jump in expenses and that's why profits and EPS were down. My gut says they're having to spend more to make the same due to the changes in advertising but they might have had something bigger too around the rebranding or something.
I think these numbers along with GOOG's from yesterday show that Apple's anti-tracking measures are having a real impact on businesses that rely on Ad revenue. Outside of GOOG I think I'm going to avoid anyone for whom revenue is mainly ad driven for a bit. There's been some rumblings that Google is going to implement something similar on Android. If that happens the FBs of the world are going to be in trouble.