MikeOnTheMic said:At the screening, do they have you fill out any surveys or anything? Or, is it pretty much just a free movie?
Free movie. Lots of times they give away soundtrack cds, posters, hats, shirts, movie-related prizes, etc. also.
Some previews ask for a quick opinion as you leave the theater, and might have a mic to get soundbites, but that's about it.
We've done surveys before, but it was literally 3 or 4 questions trying to gauge our reaction to the movie. Simple stuff.
They mostly want a preview audience to see it and then spread the word. Better than advertising.