I was reading a Paul Coro tweet that contained a picture on how the Suns plan to promote themselves that was posted at the arena box office. It was interesting that neither Gortat nor Morris were in this picture, however, Scola, Dragic, Johnson, Beasley and Marshall were in the picture. I have seen pictures of other variations as well but this is seems to be one of the newest. I couldn't help but wonder if the picture had a deeper meaning... but probably not.
http://twitter.com/paulcoro/status/234100088803299328/photo/1
I wouldn't read a deeper meaning into "NEXT STARTS NOW". It promotes the new additions to the Suns for the 2012-2013 season, of which there are quite a few. Gortat, Morris and Dudley aren't new additions, of course.
The connotation seems to be . . . the Suns future is no longer led by a 39- and 38-year old and disappointments such as Robin Lopez, is (overall) new and refreshing and, hopefully, going somewhere, so hop on board.
Their presentation seems honest and upbeat and infers some excitement. Time will tell.