Some of it at least
“This play is like why you coach,” he said. “Everyone is where they’re supposed to be. Protection holds up on it. Quarterback progresses through his reads. You can put on a reverse, put on other stuff but this is a crucial moment, haven’t won a game … real football, crunch time, third-and-9, need a drive, on the road. To execute it at that level was a big step for our offense.”
The play wasn’t in Kingsbury’s playbook during his six seasons as Texas Tech’s coach. But after being hired by the Cardinals and watching video of other teams’ offenses, he saw that variations of 81 F Burst Z stop were a staple around the league. He liked the concept because it gives receivers options; they can sit down in open spaces against zone defenses or run against man-to-man. Also, the play gives Murray two check-down targets; if the Cardinals gained four or five yards, Kingsbury said, they would go for it on fourth down.
Arizona didn’t call the play the first month of the season. But as he put together his game plan for Cincinnati, Kingsbury included 81 F Burst Z stop as one of the “seven to 10” third-and-long plays he installs in the offense each week. He thought the play would work based on the Bengals’ tendencies in those down-and-distance situations.
The Cardinals practiced the play three to four times during the week, including the night-before-the-game walk-through. Now, on third-and-9 from the Cincinnati 44-yard line, it was time.
You must be registered for see images attach
Arizona lines up in 10 personnel — four wide receivers and Edmonds as the lone running back. Rookie KeeSean Johnson is wide right, Larry Fitzgerald and Pharoh Cooper are bunched to the left of the offensive line, and Trent Sherfield is far left.
They represent different parts of 81 F Burst Z stop. Eighty-one is the pass protection call, Burst refers to the running back, in this case Edmonds, bursting to the flat opposite where he’s lined up in the backfield and Z tells the Z receiver, Johnson, that he’s running a stop route. He’ll sprint 10 yards downfield, stop and turn to face Murray.
Kingsbury gets the look from Cincinnati he’s expecting, a two-deep alignment with the Bengals’ safeties lined up 10 yards off the line of scrimmage. Murray motions Edmonds to his right side for pass protection.
The ball is snapped. Immediately, the Bengals surprise the Cardinals.
Murray’s first read is to Johnson. But as soon as Murray gets the ball and peeks right, he sees Cincinnati’s outside linebacker running to his left, essentially doubling Johnson and taking away the route.
You must be registered for see images attach
Murray immediately turns his head and looks over the middle, where Fitzgerald is running a shallow cross. But both Bengals safeties rotate up, well aware that Fitzgerald is a favorite target on third down.
“Up to that point, (Murray’s) comfort level was a lot of crossing routes, a lot of different things over the middle that we had some success on,” Kingsbury said. “Particularly on third down we had a high volume of crossing routes. They knew that. Would he (Fitzgerald) catch that for a two-yard gain? Yes, but there’s two guys closing in on it.”
It’s at this point that at lot of rookie quarterbacks tuck the ball and run or, the clock going off in their head, check down to the running back for a short gain. Murray, showing his growth, aggressiveness and ability to process information quickly, does neither. Seeing the two safeties run toward Fitzgerald, he immediately understands that Cooper may be open on a dig route downfield.
Cooper had two options at the line of scrimmage. If the Bengals were showing man-to-man defense, he’d rub a defender to try to get Fitzgerald open on the cross. Against zone, he pushes vertically. But, again, the Bengals have a surprise in store. Their inside linebacker “inverts,” as Kingsbury calls it, dropping back and creating a Cover 3 defense. In doing so, he’s able to cover the area a safety vacated and dissuade Murray from throwing to Cooper as he comes across the middle of the field.
You must be registered for see images attach
“They run this Mike (linebacker) down to be a middle-of-the-field player which we really hadn’t seen,” Kingsbury said. “It’s a pretty exotic look.”
The Bengals have taken away Murray’s first three reads. Up front, Arizona’s pass protection is starting to leak. Cincinnati runs a stunt, looping defensive tackle Geno Atkins outside, and left tackle D.J. Humphries makes a mistake. He doesn’t pass off the inside rusher to guard Justin Pugh, giving Atkins a clear path at Murray.
With Atkins three yards away and closing fast, Murray goes to his fourth read, Sherfield, who’s running a deep in. Before Sherfield even breaks his route and turns his head at Cincinnati’s 26-yard line, Murray has let loose. The pass is a bit high but easily reachable and Sherfield comes down with the 23-yard catch for a first down.
You must be registered for see images attach
From snap to completion the play takes 4.25 seconds. Here’s what Murray, a rookie, processes in that time:
- Recognizes his first read is covered.
- Sees two safeties rotate toward Fitzgerald, minimizing the possibility of a first down on the shallow cross.
- Looks toward Cooper but sees Cincinnati’s inside linebacker has dropped deep into a Cover 3.
- Goes to his fourth read and takes a huge hit in order to complete the pass for the first down.
“It really shows kind of Kyler’s progress,” Kingsbury said. “One of the big things we talked about was trust your protection, trust in the route concepts, hang in the pocket and make a throw. This was a play he did a tremendous job, working all the way across against an exotic coverage. They disguised it well, he didn’t panic, he hung in there, gets blasted as he’s cutting it loose, big first down to kind of help us keep going and ultimately win the game.”
Murray does one other smart thing on the play. As he finishes his follow-through, he instinctively turns his body and lowers his head, so he doesn’t take a direct hit from Atkins.
You must be registered for see images attach
“I said it all year. He has a real natural knack of protecting himself,” Kingsbury said. “This is a big hit, but you can see how he’s able to get through his throw and almost cover up. He’s great at that, whether he’s running or in the pocket. He has such a quick release and such a quick twitch and movements that he can get the throw off and still get that shoulder down and protect himself. A lot of guys would take that right in their face.”