I think so-called bounties have always gone on, to some extent. But Buddy-Ryan's so-called bounties were only outed against the kicker Zendejas, which kind of makes for funny headlines.
I'm not saying players weren't good back then (or earlier), but nowdays these guys are total badass and can seriously end a dude's career. Romeo Crennel had a great interview on Sirius the other day, discussing talent (unrelated to this incident). He said when he started in the league evaluating talent everyone was out of shape and kind of fat, basically, and they had a lot to work with and mold (and he's talking only 20 years ago or so). He said nowdays, everyone is totally ripped and buff, and it's hard to tell who has the talent and who doesn't because they're all so totally cut.
This is something that's been in the league for a long time, there's no denying that, but as I said before, when you put a bounty out, as the Saints did, to actually hurt dudes, that really isn't for your mean ****'s, because they're going to be mean anyway. It motivates your lesser dudes, who are also totally ripped and cut and who otherwise wouldn't make a name for themselves. Back in the day, the depth of totally ripped dudes only went one or two deep, nowdays your whole team is physically gifted. So when you tell those dudes to go hurt someone, it matters, whereas it may not have meant as much back in those days.