Right now, in a darkened video room at NBA Entertainment in Secaucus, N.J., and at ABC's offices in midtown Manhattan, interns who weren't even born when Larry Bird and Magic Johnson first squared off in the NBA Finals are probably collecting clips for a trip down memory lane. Ah, there's the footage of Celtics forward Kevin McHale clotheslining the Lakers' Kurt Rambis on a fast break, both of them springing up to go at each other. That happened in 1984. There's a montage of the tight-lipped Lakers after they were beaten 148-114 in the famed Game 1 Memorial Day Massacre at Boston Garden, which motivated L.A. to come back to win the series in six. That was in '85. There's a sideline shot of Magic seesaw dribbling across the lane and launching what he later christened "the junior, junior, junior skyhook" to nip the Celtics in a dramatic, Finals-turning Game 4. That was in '87.
There's a long way to go, of course, but the idea of a Celtics-Lakers title showdown, which hasn't happened since the Reagan Administration, is the most tantalizing postseason prospect to come along in years for the league, its network partners and fans starved for a rivalry that evokes the NBA's glory days. It's a stretch to compare the contemporary versions of these storied franchises to those of the past, but stretching is what hype is all about, right? So the media need to start thinking of ways to get L.A. coach Phil Jackson to make a snide comment about the strategic chops of his Boston counterpart, Doc Rivers. Or seeing if 22-year-old Celtics point guard Rajon Rondo will hint that 33-year-old Derek Fisher, who plays the same position for the Lakers, is too old.