I think that as soon as DirectTV gets competition for NFL Sunday Ticket, it will lose hundreds of thousands of customers. Subscribing with them is a monthly ordeal---you have to haggle with all kinds of phone reps and then your bill is chock-full of extra fees that negate any of the discounts you receive when you try to negotiate the fees with them. Even to watch the local baseball team, the Red Sox, I have to buy a Sports Pack over over $10 a month, that is not included in my Total Choice package that costs $75 a month.
I basically watch fewer than 10 channels, including HBO and Showtime which I bundle with my Sport Pack at approximately $40 a month. When I add in MLB Extra Innings and NFL Sunday Ticket, I am paying on an average of $180 a month...and that's after negotiating for 3-4 $5-$10 credits.
If you don't call them one every other month or so, when your new bill comes it is surprise, surprise. I honestly believe they think they wear customers down and bank on them just accepting whatever the bill says....and this exploits customers who pay their bills electronically.
Plus, just as a caveat, now that DirecTV is partnered with AT&T, it may not be as easy to negotiate lower costs, especially with regard to NFL Sunday Ticket. My recent negotiations with DirecTV have not been as easy or helpful.
I am also an AT&T customer and when i tried to bundle my TV and cell phone services, I was sent to a 3rd party that asked me to provide all my personal info from scratch, just so i could get a measly $10 discount a month. I was so fed up, I just said forget it.