I think I made my point. You can't tell me why the Rams aren't a great organization. The Rams built powerful squads during the 1940s and 1950s, winning an NFL championship and six Western Division titles. From 1949 to 1951 Waterfield and fellow quarterback Norm Van Brocklin guided the Rams to three consecutive Western Division championships.
Former Chicago Bears assistant George Allen was named head coach in 1966 and steered Los Angeles to Western Division titles in 1967 and 1969 with lineups featuring quarterback Roman Gabriel, wide receiver Jack Snow, and defensive linemen Deacon Jones and Merlin Olsen.
Knox led the Rams to five consecutive division crowns, recording a 54-15-1 regular-season win-loss-tie record from 1973 to 1977. Ray Malavasi became the Rams’ head coach in 1978. A former defensive coordinator for the Rams, Malavasi extended the team’s streak of division titles in 1978 and 1979, for a total of seven straight.
Superstar running back Eric Dickerson powered Los Angeles to four consecutive playoff appearances from 1983 to 1986, and In 1988 the passing combination of quarterback Jim Everett and wide receiver Henry Ellard led the Rams to a wild card playoff berth.
And as you know, in 1999 the Rams posted a 13-3 record and won their division. Quarterback Kurt Warner, who threw for 41 touchdowns, was named the NFL player of the year.
After losing in the first round of the playoffs the next season, the Rams went 14-2 in 2001 and returned to the Super Bowl, where they lost to the New England Patriots. Warner won his second player of the year award.
That my friend, is a quality organization.