Kevin Durant's comments after losses are frankly un-interesting, because he tends to publicly blow losses off. Understand that I don't believe he really blows losses off. In other words, I'm claiming he doesn't say what he really thinks, so I ignore him. Well, yeah, I suppose I think this of most Suns players.
One of the main reasons I don't like today's Suns players as much--the personalities--is because today's players either say nothing at all of interest (Devin Booker) or they BS us (Durant). Charles Barkley and Kevin Johnson didn't. They made it very obvious what was going on and all fans could figure out the problems. If those players were upset, you knew it. They effectively helped us figure them out. Since about the Steve Nash era, players don't do that. It's so consistent that I believe they are trained to do this on purpose by their teams and by the league. To avoid saying what they really think.
I suspect that this is one reason why NBA ratings are down: fans probably find players less interesting as personalities for this, and are bored of it. If I'm right, then there is no solution, because the NBA probably likes it that way.