It is a persona that has spiraled out of control. I honestly think he has some regrets and is looking to move away from it but people love to hate him so he won't be able to just drop it on a whim.
I don't know, when TO lived in the Bay Area, South bay to be specific, he used to hang out at bars at Santana Row(a local mall). It was one of those things that was very clearly done to be seen, he'd make a spectacle of himself and then when stuff would wind up in the paper, he'd complain that the media gave him no private life.
Even yesterday Bill Walsh said yes I believe him when he said it wasn't suicide, but he said I am not at all surprised this happened to him he has something in his personality where he just absolutely NEEDS attention and when he doesn't get it he'll go as far as he has to in order to get that attention. He said it was something the 49ers were well aware during his time there and that he knows for a fact the Eagles became aware of, that if you really wanted to have an impact on TO, just ignore him. I really think that's why Philly suspended him like they did they knew nothing would bother him more than NOT being in the spotlight every Sunday.
I just don't buy that TO is unhappy with the image of TO, he may be unhappy that people dislike him, but I think he's one of those people that would rather be hated than ignored?