Name change rumor?

[jon_nyaz]

Originally posted by Rivercard
Here's the difference. People are not emotionally invested in buying Fried Chicken. People who buy fried chicken could care less that Colonel Sanders has a spiffy new mustache. The solution is simple, we need better product - not a shiny new box to put it in.
Now irony of ironies, I'm off to give a presentation to the marketing group here at work. (I'm not kidding!)

Are you kidding? Trying to get a Church's chicken loyalist to eat KFC is like asking a Chevy bigot to drive a Ford. You'd be surprised what people get passionate about!

Oh and by the way, good luck with your meeting!

 

[Assface]

I'm all about history and tradition.....

...but we're named after a freakin' color. We're the Arizona Red. We have a picture of the cardinal bird as our logo but that's not the origin of the name. Before anyone mentions the Browns they're named after one of the greatest coaches ever, not the color. With other pro and college teams sharing the name there's no real national identity linking it to Arizona. It's not even that great of a name. Many teams have changed names over the years because the old ones were just plain stupid. The Knicks shortened it from the knickerbockers. Who wants to play for the New York Pants? Or the Boston Beaneaters? It'd be nice the get rid of some of the negative connotation.

 

[jon_nyaz]

Originally posted by FanOfTheGame1
It makes me sad to hear "marketing-speak". There isn't a word of truth to it, the entire marketing/advertising industry is just a house of cards. But of course you can't tell them that.

Here's a tissue pal.

I hate to be the thousandth person to tell you, but perception is reality my friend. And there is plenty of truth to modern day marketing. How, you may ask? Consumers will only agree with a message that has truth to it. If you don't get the consumer to agree with your message, then you have just wasted millions of dollars on your campaign.

For example, if the Cardinals started a new campaign that said "Come see the NFC West powerhouse AZ Cardinals" people would laugh them out of town. It's only when a campaign message is cemented in the truth that it really works.

 

[SECTION 11]

Re: Re: Re: Re: Re: Re: Re: Change

Originally posted by BuckeyeCardinal
So you're calling those of us who have followed the Cards for 40+ years non-loyal fans!!!

No. If I wanted to call you a non-loyal fan, I would very explicitly call you a non-loyal fan. There wouldn't be any ambiguity.




I like tradition. I'm looking forward to establishing some in Arizona.

 

[jon_nyaz]

Re: Re: Re: Re: Re: Re: Re: Re: Change

Originally posted by SECTION 11
No. If I wanted to call you a non-loyal fan, I would very explicitly call you a non-loyal fan. There wouldn't be any ambiguity.




I like tradition. I'm looking forward to establishing some in Arizona.

You go Section 11!!!!!

 

[Russ Smith]

Originally posted by jon_nyaz
Here's a tissue pal.


For example, if the Cardinals started a new campaign that said "Come see the NFC West powerhouse AZ Cardinals" people would laugh them out of town. It's only when a campaign message is cemented in the truth that it really works.

So a "come see the perrennial losing Cards compete for the #1 pick in the 2004 draft" would attract more fans? (-:

If they do it just to change the name it's pointless, if it's part of actual change, I could learn to like it.

 

[BuckeyeCardinal]

Yeah

Bottom line JON is that you have given me no reason for the Cards to change their name.....if you like tradition then that's a reason to keep it....I guess you think the Cubs should change their name?

 

[40yearfan]

What I think about a name change.

 

[RugbyMuffin]

Originally posted by SECTION 11
Or with their second golden opportunity, in 2006.

THERE IS A HUGE HUGE difference here.

Section 11 is from Arizona. Thus roots for Arizona teams. Good for him, but I unfortunately can't bring myself to root for Philly, NJ, or NY teams. Being from Trenton, NJ.

I am not from Arizona, but I root for the Cardinals. I don't give a pig's poop about Arizona. Too hot! I trying to go the opposite way and am planning to move to Maine, or actually ?Austriallia? Down Under.

So if/when the Cardinals change thier name then in my eyes the Cardinals team dies off and I am left without a team. They probably will rocket off to be a great franchise afterward knowing my luck.

But thus why out of state fans will probably die off with the name change.

Kinda like when I used to be a Hartford Whalers fan. I am most certainly no a Hurricane fan. I actually been looking for a hockey team to "root for". I don't watch hockey so I really can't root for anyone.

Peace, and hopefully the Cards stay the Cards.



BTW Section 11, cute dog!

 

[Skkorpion]

This "rumor" about a name change is complete invention.

The Cards have already said they will change the uniforms.

I'm amazed this nonsense still sucks people in.

 

[Pariah]

Originally posted by FanOfTheGame1
the entire marketing/advertising industry is just a house of cards. But of course you can't tell them that.

Why is it a house of cards? Do tell...

 

[BuckeyeCardinal]

Yes

Originally posted by RugbyMuffin
THERE IS A HUGE HUGE difference here.

Section 11 is from Arizona. Thus roots for Arizona teams. Good for him, but I unfortunately can't bring myself to root for Philly, NJ, or NY teams. Being from Trenton, NJ.

I am not from Arizona, but I root for the Cardinals. I don't give a pig's poop about Arizona. Too hot! I trying to go the opposite way and am planning to move to Maine, or actually ?Austriallia? Down Under.

So if/when the Cardinals change thier name then in my eyes the Cardinals team dies off and I am left without a team. They probably will rocket off to be a great franchise afterward knowing my luck.

But thus why out of state fans will probably die off with the name change.

Kinda like when I used to be a Hartford Whalers fan. I am most certainly no a Hurricane fan. I actually been looking for a hockey team to "root for". I don't watch hockey so I really can't root for anyone.

Peace, and hopefully the Cards stay the Cards.



BTW Section 11, cute dog!

You go Rugby....great post.

 

[jon_nyaz]

Originally posted by Russ Smith
So a "come see the perrennial losing Cards compete for the #1 pick in the 2004 draft" would attract more fans? (-:

If they do it just to change the name it's pointless, if it's part of actual change, I could learn to like it.

I agree with you. And I think we both know that a message like that wouldn't work, but I appreciated the humor in it.

To illustrate my point about honest marketing, try this story... For years Avis was getting their butts handed to them by Hertz. All their marketing was focused on how Avis was just as big as Hertz. All Hertz had to say is "We're #1". And they were right. Avis wasn't even close to the revenues and marketshare of Hertz. But Avis discovered that being #1 has some drawbacks. Maybe you're too big and you can't offer personalized service. Maybe you're too expensive and the value isn't there. So Avis changed their whole marketing message to "We Try Harder". And they instituted some programs that made customers feel more "taken care of".

The Cardinals could learn a valuable lesson from Avis. They should create a message that speaks to the fact they they are trying to get better and that they are still the cheapest ticket in the NFL.

 

[RugbyMuffin]

Originally posted by Skkorpion
This "rumor" about a name change is complete invention.

The Cards have already said they will change the uniforms.

I'm amazed this nonsense still sucks people in.

Changing uniforms but not the name, right?

I hope so! Cardinals is a great and classic football name!

And the color RED, is a great sports color.

Peace

 

[SECTION 11]

So they should continue to market to the handful of out of state fans that like the Cardinals from way back when at the expense of the home state fans? That makes sense.

 

[BuckeyeCardinal]

Well

Originally posted by SECTION 11
So they should continue to market to the handful of out of state fans that like the Cardinals from way back when at the expense of the home state fans? That makes sense.

Watch the stands at a Cubs game in St. Louis....you'll see a plethora of Cubs.......but go ahead you guys must be right......keep the Bidwills.....change the name......frik tradition......the Bidwills must know best.

How stupid are you?

Changing the name will put more fans in the stands?

Can you say winning?

I knew you could.

 

[jon_nyaz]

Re: Yeah

Originally posted by BuckeyeCardinal
Bottom line JON is that you have given me no reason for the Cards to change their name.....if you like tradition then that's a reason to keep it....I guess you think the Cubs should change their name?

I didn't realize you were the guy I needed to convince. I will redouble my efforts. But do me a favor, take a reading class and go back and read my posts about teams like the Cubs and Browns changing their name before you retread old ground, k?

 

[BuckeyeCardinal]

Re: Re: Yeah

Originally posted by jon_nyaz
I didn't realize you were the guy I needed to convince. I will redouble my efforts. But do me a favor, take a reading class and go back and read my posts about teams like the Cubs and Browns changing their name before you retread old ground, k?

Hey JON....you take a reading class...and tell me if your name has a Ph.D. in front of it.

 

[RugbyMuffin]

Originally posted by SECTION 11
So they should continue to market to the handful of out of state fans that like the Cardinals from way back when at the expense of the home state fans? That makes sense.

Nope.

If it helps out the organization, and all in-state/hometeam fans then do it!!

If it is the right move to do for Arizona, and the football organization then do it.

Out of staters would be **** out of luck.

I was just saying that in MY case, and maybe in other peoples minds that once/if the Cardinals name was killed off they would stop rooting for the team in Arizona and find another one.

You gotta also remember this Cardinals team was also in Chicago and St. Louis. So those Cardinals fans would probably turn to the Bears, or Rams. Yecch!

So you lose some out of state fans? WHO cares? If the change is needed then the change is needed.

If it happens:
I will root for the Cards untill 2006 and then when they change I guess I got to find another team. Good news for Arizona based fans, and bad news for out of state Cardinals fans.

Peace

 

[jon_nyaz]

Re: Re: Re: Yeah

Originally posted by BuckeyeCardinal
Hey JON....you take a reading class...and tell me if your name has a Ph.D. in front of it.

What if it did? Then would you change the name of the team? What does that have to do with anything? It so happens that I have an MBA with a focus on marketing if that makes you feel any better.

 

[BuckeyeCardinal]

Rugby

The brilliant mind change the name advocates may be surprised....they could lose a few fans....but they don't care.....they'll outnumber any opposing team at ahome game just because they changed the name.....sure Bob!!!

 

[SECTION 11]

Re: Well

Originally posted by BuckeyeCardinal
Watch the stands at a Cubs game in St. Louis....you'll see a plethora of Cubs.......but go ahead you guys must be right......keep the Bidwills.....change the name......frik tradition......the Bidwills must know best.

How stupid are you?

Changing the name will put more fans in the stands?

Can you say winning?

I knew you could.

No reason to be a penis, Buckeye.

 

[BuckeyeCardinal]

Re: Re: Re: Re: Yeah

Originally posted by jon_nyaz
What if it did? Then would you change the name of the team? What does that have to do with anything. It so happens that I have an MBA with a focus on marketing if that makes you feel any better.

That makes me feel better. Good luck to you.....that MBA will lead you to success....the Ph.D. helped me a tad.

 

[BuckeyeCardinal]

Re: Re: Well

Originally posted by SECTION 11
No reason to be a penis, Buckeye.

Sorry 11...some call me Dickeye.....I guess you aren't as emotional about the Cards as I am.....40+ years makes you a tad emotional.

 

[jon_nyaz]

Re: Re: Re: Re: Re: Yeah

Originally posted by BuckeyeCardinal
That makes me feel better. Good luck to you.....that MBA will lead you to success....the Ph.D. helped me a tad.

Too bad they don't give you a brain with that degree. What did you do your thesis on? Ignorance?