A lot of the kids he is talking to already know about dog fighting. Not to get into the whole "it's our culture" debate but I think he's talking at schools and to groups in areas where dog fighting occurs.
"They" are using Vick as an example to, hopefully, break the cycle of this being an acceptable thing. (To some people.)
It was a Philadelphia area charter school. Do you suspect there is a dog fighting culture in that venue?
A few other salient points gleaned from this article;
ESPN.com newsservices
As part of Vick's probation, he can't buy, sell or own a dog. And some of his critics believe that arrangment should be permanent.
"Just as convicted pedophiles aren't allowed free access to children, anyone who is responsible for hanging, electrocuting, or shooting dogs and who causes them to suffer in other unimaginable ways should never again be allowed access to dogs," said Lisa Lange, vice president of People for the Ethical Treatment of Animals, according to the Atlanta Journal-Constitution. "All things considered, it is a very small price to pay, especially compared to the suffering endured by the dogs who were abused and killed in the Bad Newz Kennels."
On Tuesday at a Philadelphia-area charter school, where Vick was speaking out against dogfighting, he was asked if he would return to the Eagles next season.